Unlock your content goldmine

It’s not uncommon for people to struggle with content ideas and content generation. I actually used to struggle with this myself.

Over time, I started to understand what could become different types of content and how that content could be repurposed. All of a sudden, I had so much content that I didn’t know what to do with it.

So, I’m going to outline a really simple content strategy that you can start implementing TODAY without doing any crazy brainstorming or fancy hacks.

Let’s call this strategy the “Current Client Framework”.

Every time you interact with a client, content is literally created for you. That interaction, the conversations that happen in a session, the problems they come to you with, the solutions you give them, the exercises you prescribe, why you prescribe them… the list goes on… ALL CONTENT. 

So here’s a quick breakdown of the framework:

1. What problem did your client come in with today? This sets the stage.
2. How does this problem occur? Using one of our systems like the Client Attribute Profile or Stress Capacity graph, you could outline this easily.
3. What symptoms are generally present with this problem? You could use this as an educational piece for your audience.
4. What secondary problems does this issue cause? Maybe things inside or outside the gym, maybe a cluster of signs that you look for or activities you know your client is avoiding.
5. How do YOU solve this problem? The reason I emphasize YOU in this step is because you need something that uniquely qualifies you as the authority. Something that breaks the norm of how this problem is always solved and highlights your authenticity.

Here’s an example of the framework for a client with low back pain:

1. Client problem - Low back pain when deadlifting at intensity.
2. How did this problem occur? - Using our client attribute profile, we found this client had a strength discrepancy in R vs. L leg strength symmetry, we found limited standing lumbopelvic flexion causing a more “squat dominant” deadlift position, and our client reported they were sick for one week as well as traveling for 2 weeks then returned to the gym and felt like they needed to “go even harder” because of their time off.
3. Symptom presentation - low back pain during and after bouts of deadlifts or extension heavy workouts, sometimes dull achy pain that radiates to the hips/glutes, everything lower body generally feels “inhibited” for 24-36 hours. ALL these become content pieces as to WHY!
4. Secondary problems - difficult sitting for prolonged periods of time, low back blows up on workouts that involve running, the client finds themselves now skipping more days in the gym and cherry picking workouts, they tried stretching/mobility exercises but nothing resolved…
5. Outline your plan - How you like to restore range of motion to shortened tissues, how you will reintroduce hinging to the program (including load, depth, and intensity), how you plan to retrain technique and why it’s important, what exercises and dosing parameters will you provide for the strength balance issue (and how your audience can test themselves), the importance of understanding protective workload and how to manage returning to the gym after time off.

Now, take this recipe, go create this content in both static and video form (yes, the same content twice delivered with different mediums) and watch your content process evolve.

It’ll feel difficult initially, but ultimately, you need the reps to get better. Once you figure it out, you can stack another content process on top.